With Hello Fresh anyone can cook amazing food at home

At Chef’s Tales, we are always willing to support local small businesses and with this in mind please find uploaded the following post.

Every once in a while a new idea comes along that makes people wonder why nobody thought of it before. Hello Fresh is a brand new grocery delivery service that will certainly shake things up in the kitchen. With Hello Fresh anyone can easily prepare amazing food in their own home.

Hello Fresh delivers amazing recipes and all the necessary ingredients to your door every week. It is easy to sign up on the website for a weekly subscription. Simply choose how many meals you would like to receive and Hello Fresh does all the hard work for you.

The recipes are created by professional chefs who have worked in world-famous restaurants such as the Fat Duck. But don’t worry; anyone can create a Hello Fresh meal in no time.

In fact, Hello Fresh takes easy cooking to a new level. Recipes typically take only 30 minutes or less to prepare and don’t require fancy kitchen equipment. So if you enjoy great food but have two left hands when it comes to cooking – Hello Fresh comes to the rescue! The recipe cards are lovely to look at and provide a photo for each step, making sure that every meal comes out perfect.

The company was started by a small group of food fanatics in Central London who believe that it should be easier for everyday people to cook delicious food in their own home. Launched in early January, the service has already found a following among savvy Londoners and is taking off as a revolutionary new way to eat. Currently, Hello Fresh only delivers to addresses within the M25 but expect this to change soon. Certainly one to watch for 2012!

The website is www.hellofresh.co.uk and find them on Facebook at www.facebook.com/HelloFresh.co.uk.

Come and join the E&O search for the next AFC celebrity chef, enter now!

Click on the logo below to enter!


AFC's Next Celebrity Chef (L-R) Michael Saxon, Judge Hian Goh of AFC, Chef Bruce, Judge

AFC and E&O Kickstart the First-ever Asia-wide Reality Television Contest in Search for AFCʼs Next Celebrity Chef.

21 July 2011, MALAYSIA – Calling all food lovers and aspiring chefs! For the first time in Asia, the Asian Food Channel (AFC) is conducting a region-wide search for Asiaʼs next Celebrity Chef through AFCʼs firstever reality television series called the “E&O Search for AFCʼs Next Celebrity Chef”.

Joining AFC in this search for Asia’s best shining new chef talent is luxury lifestyle group Eastern & Oriental Berhad (E&O), with interests in property development, property investment, hospitality and lifestyle. Together, both organisations will leverage their resources to put contestants through a gamut of culinary challenges that will test even the most seasoned chef or passionate foodie.

With contestants from across Asia and auditions to be held in 5 countries – Hong Kong, Indonesia, Malaysia, the Philippines, and Singapore – the programme promises to capture the best of Asiaʼs diverse talent. All aspiring chefs, individuals with culinary training, or those simply with the passion for and knowledge of cooking are invited to sign up for auditions and take up the challenge to be crowned “AFCʼs Next Celebrity Chef”.

The winning chef will also be signed to an exclusive one-year contract as an AFC Celebrity Chef with AFC. In addition, the winner will be awarded the opportunity of a year-long employment contract with the E&O Group, taking on the mantle of Creative Director and Head of R&D for the E&O Gourmet Group.

Auditions will run from 3rd to 16th August 2011 in the five respective countries.

Contestants who are shortlisted from the auditions will be put through a series of intense cooking tests and trials, to identify who has the right ingredients to hold the title of E&O and AFCʼs Next Celebrity Chef!

The exciting eight-part series will unveil the top 12 finalists in its premiere episode. Each week, one or more participants will be eliminated from the running based on the decisions made by the esteemed panel of judges.

AFC and E&O have appointed AFC Celebrity Chef and star of TV series Tablescapes, Chef Bruce Lim and Mr. Michael Saxon as the judges on this show. Mr. Saxon, Director of Group Hospitality & Lifestyle of E&O Group, is not only a well-known hotelier, but also author of his famous professional memoir, Chefʼs Tales.

A host of international and distinguished celebrity chefs will also be invited to make surprise guest appearances in selected episode(s) throughout the series as guest celebrity chef judges.

Ms. Maria Brown, Co-founder and Managing Director of the Asian Food Channel, expressed her excitement at this AFC original production, “We are so proud and honoured to be able to create our own search for a celebrity in show in Asia. It has been something we have been planning for a long time and as Asia’s premier Food Channel we are delighted to be able to develop talent from across the region. Asia can now begin to have its own home-grown celebrity chefs that the region can take pride in.

“As this is AFCʼs first-ever fully produced and filmed reality television contest, we want the different backgrounds and personalities of the contestants and judges to add to the mix of culture and character dimensions to the series, which – as our loyal viewers will know – is what AFC has always been about!”

The entire series will be shot on location at E&Oʼs numerous hospitality and lifestyle properties such as the Eastern & Oriental Hotel and Lone Pine Hotel in Penang, the Martinique seafront villa and Straits Quay Retail Marina at E&Oʼs master planned township of Seri Tanjung Pinang, Penang, the St. Mary Residences in Kuala Lumpur as well as at some of the popular Delicious restaurants in Kuala Lumpur and Penang.

“AFC has always supported local Asian talent, through our many other original productions featuring legendary chefs such as Chef Wan and Chef Martin Yan. We feel this series is the perfect opportunity now to give our viewers not only high quality Asian content, but also for them to have the very real chance of a lifetime to be a Chef on our Channel,” added Ms. Brown.

E&O Groupʼs Deputy Managing Director Mr. Eric Chan commented, “E&O is all about luxury lifestyle experiences, and we are excited to bring this to life in a new and different way. This is Asia’s first homegrown reality show centred around talented chefs and great food, and we are proud to be working with AFC to make it happen.

“With their production expertise, and the range of challenges we can offer across our different properties and businesses, we are confident we can inspire aspiring chefs across the region to become AFCʼs next celebrity chef and be a part of the E&O team.”

This production follows the great success of True Passion – Martin Yan, which premiered on 13 July 2011, featuring Chef Martin Yan cooking his signature Asian dishes which he pairs in eight (8) episodes with his favourite wines. This show was shot on location at vineyards in Australia and at the AFC’s studio in Singapore.

This programme comes after several other AFC original productions such as Best Wan! with Chef Wan, and several other documentary programmes covering topics from the use of palm oil in cooking, to the well chronicled visits made to Asia by notable chefs such as Chef Daniel Boulud, Chef Anna Olson, and Chef Robert Rainford.

The E&O Search for AFCʼs Next Celebrity Chef series will be complemented with online updates and information, as AFC will be launching a microsite dedicated to the production of the series. Please visit http://www.asianfoodchannel.com/nextafcchef for more information.

The site will provide up-to-date information about contestants and carry weekly updates of the latest happenings as contestants go through challenging rounds (with some of them failing!) until we are left with the last chef standing.

Famous Kota Kinabalu Seafood Restaurant





I have been to many seafood restaurants in Asia over the years as they are a dime a dozen but this one has something very different and quite unbelievable. If you look very carefully at the bottom and last picture you will see that the large mantis prawns are inside large and clear plastic bottles. The bottles have not been tampered with and they have very small holes in the bottom so that when they take out the bottles at night to store them in the fridge the water runs away easily.

I stared at the bottles trying to work out how they managed to get the prawns inside the bottle, kind of like the model ship deal.

After a few minutes of scratching my head I asked the manager how they did it. He looked at me as if confused, “We don’t squeeze them in these bottles you know, after growing to their full size they are placed inside and the bottles sealed afterwards.”

I was rather irritated with the thought of them spending the last few weeks of their lives squeezed inside this small bottle and then asked him, “Why on earth would you do that, they can’t possibly taste any different during this storage process?”

The guy turns around and coolly says to me, “It stops them from fighting inside the tank.”

Go figure…..I did not order them.

John Barnes

My family posing with John Mr John Barnes Mr John Barnes 2

When John Barnes walked in to the Eastern & Oriental Hotel lobby he looked at me and this was the conversation:

“Mr. Barnes, welcome to the E&O Hotel, I am Michael Saxon the General Manager”.

“Where are you from Michael?”

“I am from Harrogate in Yorkshire.”

“I guess you support Man U then?”

“Actually I am a Leeds supporter.”

“Oh dear that’s even worse than I thought.”

It was as if I had known him for 30 years, he is a wonderful, friendly, funny and genuine chap and it is a pleasure to have him in our hotel….even though he is a Liverpool FC fella!

P.S. Yes I know, I have to trim down my tummy, I am going to work hard to get rid of it when our new hotel, “The Lone Pine” opens soon. It’s actually the loose fitting shirt that makes it look worse than what it is Smile

Thai Spicy Seafood Salad

Thai spicy seafood salad


  • 50g Shrimp cleaned
  • 50g Squid cleaned
  • 50g Fish fillet – Cut into small cubes
  • 5g Spring onions – chopped
  • 5g Onion white – chopped
  • 5g Carrots – sliced
  • 5g Celery – sliced
  • 2g Mint leaves – chopped
  • 5g Fresh chili – chopped
  • 5g Fresh garlic – chopped


  • 2 tblsp Fish sauce
  • 2 tblsp Fresh lemon juice
  • 1 teaspoon White sugar


  1. Bring a pot of water to a steady boil, add all the seafood bit by bit, continue cooking until fully cooked and then remove and place aside to cool off.
  2. Mix all the seasoning and then add all the cooked seafood and the raw cut vegetables and mix together
  3. Serve chilled.

Chef’s Tales would like to thank Executive Chef Poonsak Sumonratanakul of Dusit Princess City Centre in Dubai who provided this great recipe and photo.

Happy Cooking!

Spiced Braised Beef

Spiced Braised Beef


  • 500gm Beef slice with bone (wash and clean)
  • 2 tablespoon Dried coconut
  • 2 cups Coconut cream
  • 2 tablespoon Brown sugar
  • 2 pc Dried tamarind
  • 300ml Cooking oil
  • ½ tablespoon Salt
  • 2 cm Cinnamon stick
  • 3 pc Cloves
  • 2 pc Star anise
  • 3 pc Cardamom seeds

Blended Items

  • 300gm Dried chili paste
  • 1 tablespoon Beef curry powder
  • 2 tablespoon Curry powder
  • 7 pc Red onions
  • 1 pc Big onion
  • 3 pc Garlic
  • 3 cm Ginger
  • 2 cm Galangal


  1. In a pot, heat the oil and fry all the spices (cinnamon, cardamom, cloves and star anise) until fragrant.
  2. Pour in the blended items and fry until fragrant and cooked.
  3. Add the beef and fry together adding in a little cold water after 10 minutes.
  4. When you see oil coming to the surface add the dried coconut, coconut cream, brown sugar and continue to fry until it’s mixed well.
  5. Let it simmer and add the dried tamarind letting it simmer until the beef is nice and tender
  6. When the sauce becomes thick it’s ready to serve.


Chef Bob has made a dish here that is so easy to make it’s not even funny. This dish cooks on its own and is great served with any kind of rice or crispy bread. Well done yet again chef to help us cook great and simple food at home.

Happy Cooking!